How the Facebook algorithm works and ways to outsmart it

How to master social media for retail and win more customers

Does Kylie Jenner even know how to wash her face?

Kylie Jenner's skincare line, Kylie Skin, is nearly sold out online despite some pretty substantial Twitter backlash. But a new video of Kylie washing her face is making people question her skincare knowledge once more.

When Jenner released the collection earlier this month, critics went after her for selling a walnut face scrub, which much of the skincare community has deemed far too harsh a physical exfoliant. To make matters worse, Kylie recommended using the scrub two to three times per week in a promotional video. Kylie, no! 

On Thursday morning, the Twitter account for Kylie Skin posted a video of Jenner washing her face. She's not using the walnut scrub in the video, thank god — she's using a foaming face wash — but her cleansing method leaves a lot to be desired. Read more...

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How to Perform a Thorough SEO Audit in Less Than 3 Minutes

They say there are over 200 ranking factors in Google’s algorithm.

But are you going to take the time to optimize your site for each and every single one of them?

Well, you should… but you probably won’t.

See, SEO has changed… it used to be that you could do a handful of things and rank well. Sadly, those days are gone.

Now you have to do every little thing and do it well to dominate Google.

So, I decided to make your job easier and release yet another new feature in Ubersuggest that audits your website for you in less than 3 minutes.

It’s called SEO Analyzer.

Introducing SEO Analyzer

If you want to find out what’s wrong with your website, you won’t have to do it manually anymore.

All you have to do is head over to the SEO Analyzer and put in your URL.

How SEO Analyzer works

Once you put in your URL, you’ll be taken to a report that looks something like this:

Once the report loads (it typically takes 3 minutes or less), you’ll see an overview like the image above.

The overview is broken down into 3 main sections.

Overview

The first section shows you your on-page SEO score (the higher the better), your estimated search traffic, the number of keywords the domain ranks for, and how many backlinks the site has.

You’ll also see a message from me that breaks down how many pages were crawled and any SEO errors that were found.

When you click on any of those 4 boxes, it will take you to a more in-depth report.

Clicking on the on-page score takes you to a page that lists out your SEO errors. It looks something like this:

Clicking on the organic traffic takes you to a report that shows you how well your site is performing.

Clicking on the keywords box shows you all of the keywords your website ranks for organically.

And clicking on the backlinks box shows you all of the sites linking to that domain.

Site health

This is my favorite section of the site audit report. This is where you can really dig around and boost your rankings

You can click on any of the four site health boxes and drill down into more reports.

This is important because you’ll want to first focus on clearing up any critical errors. From there, you’ll want to fix any warnings and then, finally, consider doing any of the given recommendations.

The health check box gives you an overview of the healthy pages and the ones that have issues or are broken or blocked or even redirected. By clicking on this box you’ll get taken to a report that lists all your SEO issues in detail.

From there you can click on any of those issues and you’ll be taken to the exact pages that contain any SEO errors and what they are exactly. An example of this is pages with too long of a title tag.

If you aren’t sure on how to fix any of the issues, just click on “what is this and how do I fix it?” and a box like this will appear:

And if you click on the critical errors, warnings or recommendations boxes, you’ll see reports just like the ones above. They will be broken down by how important they are.

That way you’ll know which fixes have the greatest SEO impact and how hard they are to implement.

You should first focus on the ones that have the highest SEO impact and are the easiest to implement. And I took the liberty to prioritize the table for you, so all you have to do is start at the top and work your way down to the bottom.

Site speed

Speed is important. Not only do faster load times help boost conversion rates, but they also help boost your search rankings.

There are two sections to the site speed. The section on the left breaks down your desktop load time and the section on the right breaks down your mobile load time.

Site speed varies drastically by a person’s connection and computer, but the charts give you a rough range of how fast or slow your site loads.

Your goal should be to have your site load in 3 seconds or less for both mobile and desktop.

The report even breaks down which areas are slowing down your site speed.

For example, you could have an issue with “First CPU Idle”… and if you aren’t sure what that means, just hover over the question mark and the tool will tell you.

Top SEO Issues

I know I said the report has 3 main sections, but the 4th section is just repeating the site health section.

You’ll see the 3 most important fixes that you should make to your site if you want higher rankings.

If you don’t have the time to fix everything, start off by fixing the 3 issues listed here. Those will give you the biggest bang for your buck.

Conclusion

So, what do you think about the SEO Analyzer report? Do you think it was a good addition to Ubersuggest?

I know I haven’t talked about the SEO Analyzer report much, but we’ve been working on it for 4 months now.

For now, the tool crawls the first 100 pages on your website, and eventually, our goal is to increase the limit to 500 or even 1,000. Technically we can do that fairly easily, but for the launch, I’ve capped it at 100 due to the sheer number of users I have and server load.

Give the SEO Analyzer a try and let me know what you think.

The post How to Perform a Thorough SEO Audit in Less Than 3 Minutes appeared first on Neil Patel.

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5 digital marketing courses on sale for Memorial Day weekend

Digital marketing is one of the most sought-after, valued skills today. Period. (No disrespect to all the coders out there, of course.)

That's because online marketing is now the lifeblood of any enterprise. Any stores — even brick-and-mortar ones — need an online presence to compete in today's fast-paced economy. And if you're in the business of making a living through content generation, then you already know how essential it is to drive traffic to your blog or webpage.

Forget trolling forums or scouring random online courses on YouTube: we've compiled five quality pieces of training offering key instruction on today's most essential digital marketing skills. All the featured training bundles are already marked down, but you can use code WEEKEND60 to get an additional 60% off the sale price. Read more...

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A sea of children dancing to 'Old Town Road' is the best thing you'll see today

There's a reason "Old Town Road" has been No.1  for seven weeks straight: Everyone loves it. That includes this gym full of elementary schoolers, who closed out their school's fifth grade talent show with a deeply wholesome mass sing-along.

Felicia Evans, the principal of Landers Elementary School in Cleveland, Ohio, tweeted a video of the moment on Thursday. "I love my job," she wrote. "We ended our 5th grade talent show today with the whole school dancing and celebrating...together!!" (Celebrating is right. These small children have more spirit than most concert crowds.)

I love my job. We ended our 5th grade talent show today with the whole school dancing and celebrating...together!! #LanderLove🐾💚 @LanderElem @LilNasX 💃🏽🤠 pic.twitter.com/pzS1id79mu

— Felecia Evans (@EduLeadingLady) May 23, 2019 Read more...

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Fake 'drunk' Nancy Pelosi video goes viral, and it wasn’t even that hard to make

Who needs deepfakes when you can just run a video at reduced speed?

An edited clip of House Speaker Nancy Pelosi, altered to make it look like she's slurring her words, is making the rounds online following a Wednesday discussion at a Center for American Progress event.  

The news comes by way of the Washington Post, which notes that the only digital trickery required to fool millions of Americans into thinking the Democratic congresswoman was drunk in public was to run the video at 75 percent speed and tweak the pitch. 

That's it. No fancy AI or special video editing skills were needed. If you just let out a heavy sigh, you're not alone.  Read more...

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