Keep company and customer data safe with social media security best practices

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms.

Social media security risks for businesses and organizations can’t be taken lightly. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk.

Cybersecurity threats are constantly evolving, forcing companies to evaluate and adjust. In this post, we’ll cover the latest in social media security best practices to help you develop a security-first approach for your organization’s accounts.

The foundation of strong social media security

As with most things, it’s hard to get anywhere without a plan. Start improving security by creating standards and procedures to reduce social media security risks and deal with any issues as they arise. Your plan should include:

• A consistent practice for setting up and maintaining your brand’s social accounts as well as any third-party tools you use (like a social media management tool or even plugins)
• When and how you will grant and remove account access to team members
• A cadence for conducting regular audits of who has access, especially as roles change and team members come and go
• Regular reviews of these security standards by the team

To accomplish all of that, it’s best to clearly identify and document who is the lead person responsible for social media security. Whether this person is a social media manager or other lead, a dedicated team member can make a point of staying abreast of the latest security features offered by the tools and networks you’re using. They can also ensure that those running your brand’s accounts are leveraging those features and following the best practices.

This person will likely find great allies from other security stakeholders at your company, such as the IT and/or security team. Take time to consider and acknowledge each team’s role in keeping social media accounts secure, identify individuals who will be part of a security response team if needed and empower the lead to inform and leverage relevant teams proactively and reactively.

General social media security best practices

Much of the effort in keeping social media accounts secure resembles advice we hear about keeping our personal information safe. This means team members should:

1. Stay vigilant. Obviously, team members will be careful with company information online. However, personal account attacks can also ripple out to a brand, especially when team member accounts have access to company profiles. This makes it important to remain vigilant, watching for phishing and other social engineering attacks in the form of emails, messages, friend requests and more.
2. Follow your organization’s password standards. Strong passwords are the first line of defense against security breaches. Every organization should have a policy outlining what constitutes a strong password. The National Institute of Standards and Technology (NIST), for example, requires federal agencies to use passwords that are at least 8 characters long but goes on to show that password length is most important. We would go a step further and recommend a passphrase that is at least 12-18 characters.
3. Enable 2FA/MFA. Two-factor authentication (2FA) or multi-factor authentication (MFA) requires more than just a password to grant access to an account. The second factor could be an approved device such as a mobile phone, or something more personal, like a fingerprint. This prevents attackers from accessing accounts with just a password. If someone tries to sign in from an unrecognized device, for example, they might be required to enter a one-time code from an approved mobile device and authenticator application. Lack of 2FA is what led to the 2015 hacking of the US military’s Central Command Twitter account. Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest and Google My Business all offer 2FA/MFA options, listed below. Leverage them to reduce social media security risks. We recommend using a third-party authenticator application such as Authy over SMS code via text message.
   • Facebook: Third-party authentication application, SMS code (text message)
   • Instagram: Third-party authentication application, SMS code (text message)
   • Twitter: Third-party authentication application, SMS code (text message)
   • LinkedIn: SMS code (text message)
   • Pinterest: SMS code (text message)
   • Google My Business and YouTube: Security keys, Google prompt, Google Authenticator, Backup codes, text message, phone call
4. Take advantage of SSO. Single sign-on, or SSO allows an application to be connected with your organization’s identity management platform and uses one login to sign a user into all the tools they have access to. This means less password management, fewer chances of falling for phishing attacks and easier sign-in. Without 2FA/MFA, however, it means an attacker can gain access to multiple accounts in one fell swoop. Keep this in mind when crafting your security approach. Speak with your IT or Security team to take advantage of this functionality where possible.
5. Create an informed social media policy. A strong social media policy defends against security risks and legal issues, empowers your staff, and protects your brand. It clarifies who can speak for your company on social media, outlines a plan for dealing with conflict and includes personal account guidelines. For more on how to create one, check out our guide.

Apply these general practices to every social media account for a security boost. Then, take time to make sure the team is informed about how to keep those accounts safe.

Best practices for your team

Unfortunately, many cyber attackers target the people connected to accounts rather than the accounts themselves. In fact, phishing accounts for half of all fraud attacks, and most industries are still vulnerable to personalized spear-phishing and spoofing cyberattacks. An informed team is a secure team.

To keep team members up-to-date, include your social media policy as a part of their onboarding, and conduct regular training to revisit cybersecurity developments. Many organizations, including Sprout, hold recurring phishing or social engineering training to help team members exercise their scam-recognition skills.

As we’ve mentioned, designating a person to lead social media security is critical in keeping up with the ever-evolving nature of cyberattacks. The information they track will be useful in team training. This person can also help decide who needs access to social media accounts and why, and they can ensure social media access and removal is a part of your company’s official employee onboarding and off-boarding process. They should create and maintain a list of all social network accounts and individuals with access, and review it periodically. We strongly recommend using a password manager like OnePassword or LastPass to store and manage access to passwords. This will keep all this important data in one, secure place.

If this sounds like a lot of work, you’re right—it is. Many companies turn to social media management platforms like Sprout Social to help manage their various accounts and increase security. These platforms make granting and removing team member access simple, and have multiple authentication measures in place to restrict account access to those who actually need it.

Using Sprout Social to increase social media security

There are a number of ways that we help our customers keep their accounts safe. If you’re using Sprout to manage your organization’s social media, consider the following security measures available in the app.

The first is one we’ve already talked about, and it is something you can set up on an individual and team basis: two-factor authentication. Enable two-step verification in Sprout by visiting the security page under account settings. From there, account owners can also make two-step verification mandatory for all users. It’s important to note, however, that this important security feature is difficult when teams are trying to manage accounts natively.

Two additional team-wide security features are SSO and IP whitelisting. Utilizing single sign-on for Sprout is strongly recommended if it is something your team already uses for other tools. For an implementation fee, Sprout can connect your existing identity provider to the platform.

Using IP whitelisting means that if you have a corporate VPN, it may be possible to limit access to users logging in from approved IP addresses. This blocks outsiders from gaining access, even with other authorization credentials. Contact your Sprout representative for more information about IP whitelisting and SSO, and check out our security page for more general information on the Sprout platform’s security.

Guarding the gateways to social accounts and data

At the end of the day, the safety of your company’s social media accounts is in your hands. Once a plan and secure authentication measures are in place, the weakest link in the security chain is the human one. Stay aware of the changing cybersecurity landscape, and continually educate yourself and your team to stay ahead. Remain vigilant, and you can keep your accounts safe today and into the future.

This post Keep company and customer data safe with social media security best practices originally appeared on Sprout Social.

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A step-by-step guide on how to use Facebook Business Manager

Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing your own small business, the same isn’t true if you’re working with a team. Sharing logins is opening the door to security and privacy concerns, and manually adding and assigning roles to teammates on a Facebook Page can be tedious.

This makes it crucial for agencies and businesses alike to use the Facebook Business Manager so they can securely manage their Facebook Pages and ad accounts in one place.

If you haven’t started using the Facebook Business Manager because it seems confusing or intimidating, you’re in luck. This post gives you a detailed guide on how to use the Facebook Business Manager and how it can benefit your business. Let’s dive in.

What is Facebook Business Manager?

As the name suggests, the Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages, business assets and ad accounts, as well as Instagram accounts and product catalogs, in one place. It also allows you to grant full or partial access to team members based on their role. This means you can seamlessly delegate tasks between multiple employees securely.

For agencies, this means you can link multiple client Facebook Pages to your Facebook Business Manager account without linking your or your employees’ personal Facebook accounts as administrators. For businesses, it also means allowing employees to manage your Facebook Page without essentially having over ownership of your Page or assets.

6 benefits of Facebook Business Manager

Now that you know what Facebook Business Manager is, you have some idea of why you should use it. But let’s highlight the tool’s top benefits:

1. Separate your personal profile from your business page. This means you no longer have to worry about privacy concerns or accidentally posting something that’s meant for your Facebook Personal Profile to you Facebook Page (or vice versa).
2. Effectively manage multiple Facebook Ad Accounts and Pages in one place. This means you have a central location to keep track of your ads and post performance, which makes it easier to organize your efforts.
3. Securely share access with multiple people. You can give access to agencies, partners or vendors without giving them ownership of your business assets. We’ll show you how to do this later in the article.
4. Control how much access each employee has based on their role. This simplifies the process of delegating tasks and overseeing what your employees are doing without risking security.
5. Easily revoke access for people who no longer work for you. Again, because Personal Profiles are not tied to your or your clients’ Facebook Page, it’s easy to maintain an up-to-date roster in Business Manager.
6. Build different custom audiences for different ad campaigns. This is particularly useful for agencies that have to run ads for multiple clients, as well as for businesses that are targeting different types of audiences.

Who should create a Facebook Business Manager account?

If you’re running a small home business and managing your own social accounts, you don’t necessarily need a Facebook Business Manager account. But it’s a must if:

• Your business has a team of people managing your marketing efforts and/or your social media presence.
• You work with vendors who help you run or manage your ads and/or Facebook Page but don’t want to hand over all your assets.
• You’re an agency that manages multiple Facebook or Instagram Pages and/or ad accounts for clients.
• You need to control who has access and permission to your Facebook Page and don’t want to hand over ownership to employees or agencies who manage your business assets.

Get started with Facebook Business Manager

From what we’ve established so far, you have a clear idea of all the reasons why your business or agency should start using the Facebook Business Manager. Now let’s get to the most important part–how to use Facebook Business Manager.

1. Set up your Business Manager account

At this point, we’re assuming you already set up a Facebook business Page. If you haven’t, do that first. Otherwise, you need to create a Business Manager account.

For this, go to the Facebook Business Manager page and click on “Create Account.”

Then fill out the form with basic information such as your business name, your name and your business email address. Then click on “Next.”

After this, you’ll need to enter more information about your business such as physical address, phone number and website. Once complete, click “Submit.”

At this point you should receive a confirmation email. Click “Confirm Now” in that email, and that’s it; you now have a Facebook Business Manager account.

2. Link your Facebook Page(s)

Next, you link your Business Manager account with all the Facebook and Instagram Pages you’re managing. On your dashboard, you have the option to either “Add Page” or “Create Page.”

To link an existing Page, click on “Add Page” and enter the Page name or URL. If you’re an admin of the Page, Facebook will automatically approve the link request.

For agencies that don’t own their clients’ business assets, linking a Page requires sending a request to your clients. In the Business Settings, find “Pages” under “Accounts,” and click on the “Add.” Then select “Request Access to a Page” and choose the Page you need access to.

Once you’ve linked the Pages you’re managing, you can keep track of all your posts and their respective performance metrics in one place. This includes metrics like Facebook reach and clicks/action so you know how well your efforts are paying off.

3. Link your ad account

To run ads using Facebook Business Manager, you’ll also need to link the ad account you’re managing. Like with Pages, you can automatically link an ad account that you own and are an admin of. Click on “Add Ad Account” to link your existing ad account and then enter your account ID. If you don’t have one yet, you also have the option to create a new ad account.

Similar to requesting access to a Page, agencies would request access to a Facebook Ad account the same way. Under “Ad Accounts,” Click “Add” and “Request access to an ad account.” Enter the ID of the client’s ad account you need access to.

4. Add user to your Business Manager account

For businesses and agencies alike, one of the most crucial steps is to learn how to add people to your Business Manager account. In your Business Settings, under “People,” click “Add.”

Enter the email addresses of the people you want to share access with. You’ll also have the option to assign them a business role–whether you want to give them admin access or limit them to employee access.

When you give someone employee access, you get to choose which accounts and tools they have access to. So it’s perfect for agencies that have to delegate accounts, tasks and projects to different team members. That way, they can better manage their client accounts without putting their security at risk.

At Sprout, we often come across users who face problems with the Instagram “Page Owner” accounts. This is usually because these users don’t have admin access on the Facebook Business Manager account that owns the Page even though they have employee access. Note that although one Business Manager account retains ownership of the Page, multiple accounts can have access.

If you work with a vendor or agency, you’ll need to add them as a “Partner.” In your Business Settings, go to “Partners” and add a partner to share your business assets with.

This will give them access to the account assets, although you still have ownership. So they can change the settings, add/remove people, add/remove accounts, decide who has access and to what level and so on. Similarly for agencies and vendors, they’ll need to request access from your clients from the same dashboard.

Make the most of the Facebook Business Manager

Once you’ve completed setup, you can use the Facebook Business Manager to keep track of all your Pages and ads or, in the case of agencies, your clients’ Pages and ads. Besides these basic tasks, here’s how you can make the most of Facebook Business Manager:

1. Boost your account security

Facebook Business Manager lets you add an extra layer of protection for your business assets, which is one of the top advantages. You have the option to set up two-factor authentication for your account in your Business Settings under “Security Center.”

2. Set up Facebook Pixels

To effectively collect information that’ll feed your Facebook marketing strategy and ad campaigns, make sure you set up Facebook Pixels right away. In your Business Settings, go to “Data Sources” and find “Pixels.”

You only need to name your Pixel here, but you also have the option to add your website URL to discover easy setup options. Select “Set up Pixel now” and follow the installation instructions in our Facebook ad targeting guide.

3. Set up Locations using Business Manager

If your business has multiple locations, setting up Locations will allow customers to find the most relevant store Pages through search engines. To do this, click on the “Business Manager” button at the top of the page and select “Shop locations” under “Assets.” The “Assets” section will also give you the option to add catalogs, audiences and branded media if you need to add those later.

Click on “Add stores,” then select “Add manually” to fill out the necessary details about your store. Facebook also recommends using a spreadsheet if you need to add more than 10 shops.

Conclusion

Make the most of this guide to learn how to use the Facebook Business Manager–right from setting it up to adding other people to your account. And if you’re going to run ads from here, check out our detailed guide on setting up an effective Facebook advertising strategy.

 

This post A step-by-step guide on how to use Facebook Business Manager originally appeared on Sprout Social.

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Coronavirus quarantine has us all feeling like teens again

A few weeks ago (or maybe it was days — time means nothing to me anymore), a push notification on my phone alerted me that my friend had tagged me in her Instagram story. 

Given that I hadn't seen her — or anyone besides my roommate — since I started self-isolating almost a month ago, I was curious as to what it could be. Since there were no new photos of us together, say on a night out or at dinner, I assumed it would be a "throwback" to a time before the coronavirus, where we were free to go out and dance and hug as we always did.

Instead, I was met with a chain message: "Draw a carrot! Tag five friends!"  Read more...

More about Social Media, Viral Challenge, Coronavirus, Covid 19, and Social Distancing

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How to build a brand with celebrity social media management

Celebrities dominate social media.

Total understatement, right?

Heck, celebrity interactions represent some of the most engaged-with posts on social at large.

i say hello https://t.co/N6iQxqHygy

— Ariana Grande (@ArianaGrande) March 16, 2020

Couple that with the fact that nearly all of the most-followed Instagram accounts belong to celebrities (minus Nike, National Geographic and Instagram themselves).

That said, those millions of followers and interactions don’t happen by virtue of being “famous.”

And if you’re responsible for celebrity social media management, you know this all too well.

Much like traditional brands on social media, celebrity accounts are responsible for coming up with a content strategy that engages their target audience.

In this guide, we’ll break down the basics of celebrity social media management and how the big names out there score engagement.

How does celebrity social media management work?

Spoiler alert: not all celebrities are responsible for their own social accounts.

Well, at least not all the time.

Although some celebrity social media accounts might seem like random musings and updates, others are centered around specific promotions, shout-outs and announcements.

For example, it’s probably safe to say that this tweet from Harry Styles was actually written by Styles himself.

I pledge miniature tacos for all.

— Harry Styles. (@Harry_Styles) December 6, 2019

However, this promo was more than likely handled by a social media manager.

LOVE ON TOUR 2020.

American Express Presale begins Tuesday, March 17.

Public onsales begin Friday, March 20.https://t.co/TeYOVTBpWE pic.twitter.com/km59CF1Whv

— Harry Styles. (@Harry_Styles) March 10, 2020

Celebrity social media management represents a sort of balancing act between marketers and their clients. Although celebrity accounts are almost always entertaining, there’s also the “business” aspect of anyone in show business.

New releases. Tours. Events. The list goes on and on.

Here’s some insight from Connie Chan, Manager of Social Strategy and Marketing at Warner Music Canada, on how the relationship between a social manager and an artist typically works:

“It really depends on the scenario of the post and how comfortable the artist is with social media.

We’ve dealt with a variety of artists who are super comfortable with taking charge of their own accounts and sharing all the content created by labels or themselves.

There are other artists who prefer the label to post only marketing assets on their behalf.”

In short, social media managers are often responsible for adopting their celebrity clients’ voice and working alongside that client to make sure their social presence is “on brand.”

And in the case where you can’t tell whether or not a celebrity runs their own Twitter or Instagram account, well, that’s kind of the point.

The importance of voice for celebrities on social media

Much like a distinct brand voice helps companies stand out from the crowd, the same can be said for the tone and personality of a celebrity on social media.

Chrissy Teigen might be the best example of someone with a distinct, consistent social brand.

Teigen’s off-the-cuff and often humorous tweets often don’t feel like they were written by a celebrity at all. Her human approach to social has made her all the more endearing and relatable to her millions of followers.

John just made me a milkshake without a machine. Like used a spoon to stir it fast? I told him this was wrong. It’s wrong right? It’s nice I got a milkshake but it’s also terrible, a terribly done milkshake?

— chrissy teigen (@chrissyteigen) March 5, 2020

Meanwhile, someone like Mark Ruffalo adopts a more subtle tone while posting the sort of behind-the-scenes content we’d see from a celebrity account.

View this post on Instagram

Always had a lovely time with my friends from work. Happy 2nd Anniversary to #ThorRagnarok 🥳

A post shared by Mark Ruffalo (@markruffalo) on Nov 3, 2019 at 5:58am PST

However, Ruffalo’s account also isn’t afraid to get political or highlight his activism. In a day and age where brands get real, celebrity accounts are expected to do the same.

View this post on Instagram

The EU is showing the way on #ClimateChange with its Green Deal and with corporations, including @hm & Co-op, pledging to end use of #PFAS (forever chemicals) in products and supply chains. There is a real opportunity for citizens to raise their voices together and call for change. It was also great to meet with @EP_President, David Sassoli! While there are challenges ahead, we agreed on the need for a transition to a green economy that leaves no one behind. What an incredible and inspiring day. So many smart and rational people. Thank you!

A post shared by Mark Ruffalo (@markruffalo) on Feb 5, 2020 at 10:26am PST

And so celebrity social media management isn’t about who can be the funniest or post the craziest pictures. Just like brands have different goals and audiences, so do celebrities.

The role of a social manager for a celebrity is to determine what those goals are and how to reach them while communicating with thousands or millions of followers.

How do celebrities and their social managers come to a consensus about what to post, though? They talk about it.

Here’s more from insight from Chan on how marketers achieve a celebrity’s voice:

“To get the best results for managing several social accounts, our team plans a meeting with management and artists face to face to discuss the tone and how they prefer the accounts to be taken care of.

Some artists are very hands-on with day-to-day posts and content, whereas some prefer the social team to dive in and assist with copy and branding.

To make sure we get the best results and stay consistent with the artist’s voice, we send out copy for any social posts in advance to be approved by management.”

Celebrity social media content and best practices

Beyond voice, what types of content should celebrities and their social managers focus on?

Good question! There is no “right” answer, but below are some of the content types that keep followers engaged and on their toes.

News, updates and hype posts

Simply put, if someone followers a celebrity then they want to know what’s going on in their lives. This includes day-to-day updates and likewise big announcements.

For example, most celebrities will hype up their upcoming appearances to build anticipation and get more eyes or ears on whatever they’re doing.

“And you may ask yourself, ‘well…how did I get here?’”

I cannot believe I am lucky enough to host SNL a third time, and that David Byrne will be there too. It’s mind boggling.
Way too many dreams from 1990 are coming true.
Man oh Man. This is a purely happy moment. pic.twitter.com/chi0kMpU7z

— John Mulaney (@mulaney) February 7, 2020

Some celebrities work overtime to keep the hype train going. For example, Lady Gaga took to Twitter days, hours and even minutes before dropping “Stupid Love,” much to the joy of her fans.

My single and music video are dropping in 45 minutes. Don’t mind me, I’ll just be in the corner breathing into a paper bag. #StupidLove #CHROMATICA

— Lady Gaga (@ladygaga) February 28, 2020

Behind-the-scenes content

Another incentive for following a celebrity is the ability to go behind-the-scenes and get sneak peeks of their latest projects.

For example, this backstage photo from the Stranger Things set racked up a staggering 2+ million likes on Instagram.

View this post on Instagram

🤙📷 @tinarowden

A post shared by Finn Wolfhard (@finnwolfhardofficial) on Nov 7, 2019 at 12:04pm PST

Meanwhile, behind-the-scenes posts can be used by themselves to build up a sense of hype. Here’s a great example from one of blink-182’s relatively recent recording sessions.

View this post on Instagram

blink-182 studio life.

A post shared by Mark Hoppus (@markhoppus) on Apr 10, 2019 at 9:59pm PDT

These types of posts only require a snapshot or quick video on behalf of a celebrity but they can be gold in terms of engagement and buzz.

“Slice of life” content

Perhaps one of the biggest appeals of following a celebrity on social media is to see what they’re “really” like.

Whether or not the reality that celebrities put out there is actually their real lives is a debate for another day. The point is that many celebrities use social media as a channel to post non-promotional content that makes them seem more relatable and human (think: Chrissy Teigen’s tweets).

Sophie Turner’s Instagram Stories are a great example of this, showcasing random moments and snapshots for fans.

Here’s another great example from Kumail Nanjiani, making light of his recent viral photoshoot with a humorous tweet.

Visiting the parents. My dad has these socks. pic.twitter.com/35o1rbPeu5

— Kumail Nanjiani (@kumailn) February 8, 2020

Conventional wisdom might tell us that celebrity social media management is all about one-upping other celebrities and trying to flex on fans. The reality? It’s oftentimes the opposite.

View this post on Instagram

Social distancing. *Palo Alto sweatsuits by @matthwang 💚

A post shared by Alison Brie (@alisonbrie) on Mar 14, 2020 at 1:31pm PDT

“Celebrity” snapshots

Of course, some fans do live for the glitz and glamour of the so-called “good life.”

This is where skills like learning how to take a good Instagram photo and write awesome captions both come in handy.

View this post on Instagram

The dog walker.

A post shared by Cardi B (@iamcardib) on Aug 25, 2019 at 6:35pm PDT

Not every celebrity post can be iconic, but coupling a photo with a stylish filter and clever caption makes it much more likely to go viral.

Heartwarming and inspirational content

The common thread between much of a celebrity’s content strategy is showing off one’s personality and human side.

Whether through philanthropy, charity or heartwarming moments with fans, celebrities can show that they’re about more than just money and fame.

View this post on Instagram

Nothing better than putting huge smiles on people’s faces at this time of year especially at the hospital where I was born 💙

A post shared by Harry Kane (@harrykane) on Dec 17, 2019 at 9:39am PST

This begs the question, though: which pieces of content are best for celebrities? Is it those random, off-the-cuff tweets? Photos on the red carpet?

The best way to figure it out is by digging through your analytics. Much like a traditional brand, Chan notes that celebrity accounts take full advantage of social media reporting and tools such as Sprout Social to spot their top-performing posts.

“We use the weekly and monthly reporting tools on Sprout to auto-send to all those involved with the artist accounts. It’s a great way to track how the profiles are doing and what type of copy or caption does best.”

 

How celebrities on social media interact with fans

The beauty of social media for celebrities is that it provides a platform for stars to interact with fans directly.

Beyond likes and retweets, celebrities can drive engagement and interact with fans simply by asking questions.

Visiting a new town while on tour? Ask about the local cuisine. Looking for something new to watch or read? Again, ask fans!

Lewberger is in Rhode Island for a show tonight and tomorrow (which you should come see) and I need recommendations for all meals and night activities.

— Keith Habersberger (@KeithHabs) November 29, 2019

Celebrities and their managers can keep an eye on mentions and DMs to figure out who to like and shout-out.

And remember:  while something as simple as a “Like” or retweet only takes a moment for a celeb, but could very well mean the world to a fan.

What are the go-to social media platforms for celebrities right now?

Good question! Platforms like Twitter and Instagram still remain the go-to communities for celebrities.

Twitter’s more or less been established as the hub for celebrity accounts since its inception. The fact that the platform pretty much thrives on trending topics and quick engagement make it perfect for celebs on-the-go or juggling huge followings.

Meanwhile, Instagram is prime for snapshots and photos. Combined with Instagram Stories, it’s the ultimate platform for giving fans a glimpse into your day-to-day life.

But also note that TikTok is emerging as a channel for celebrities.

Since the platform is still relatively young, celebs are still getting the hang of it. Acting sort of as a spiritual successor to Vine, it’s definitely worth checking out for stars whose audiences are part of the younger crowd. Either way, it’ll be fascinating to see how celebrities continue to adapt to the platform.

 

And with that, we wrap up our guide!

Do you have what it takes to build a celebrity brand?

Celebrity accounts are a staple of social media.

In fact, you’d be hard-pressed to find someone who doesn’t follow their favorite actors and musicians via social.

That said, celebrity-level engagement doesn’t happen automatically. It doesn’t happen by accident, either.

Celebrity social media management is a tough gig. Not only are managers responsible for entertaining a massive audience, but also keeping in mind their clients’ tone as they create and promote fresh content.

Looking to build a celebrity brand? Curious about what it takes to be considered “legit” in the social space? Make sure to check out our guides on how to get verified on Instagram and Twitter!

 

This post How to build a brand with celebrity social media management originally appeared on Sprout Social.

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