Jacob Warwick, a personal branding expert and thought leader, joined the #SproutChat community this week to share some advice on how to establish and strengthen an online presence that can benefit your career. Below are a few key takeaways from that discussion.
Focus Your Efforts to Become More Memorable
You can’t be known for everything. So first, think of all your areas of expertise, then hone in on one or two subject areas that will help eliminate confusion and make your name synonymous with a focused topic.
For example, no one is going to remember, “Tony, the expert in paid advertising, growing an email list, Twitter chats and brand loyalty.” Instead, most people will likely be able to recall, “Tony, the guy who can recommend the best Twitter chats and knows how to grow a community around your company’s chat.”
Emphasizing a particular area of expertise tends to lead to more followers and will you help you further develop your skills and talents. From there, you can target certain social conversations and chime in to provide value.
A1: First Understand what you are looking to accomplish so that you can “brand” accordingly. #SproutChat https://t.co/yTpJBUFDPB
— Jacob Warwick (@jacobwarwick) October 7, 2015
A1.2: You’ll adapt your brand to match your goals and leverage the right networks to match your goals. #SproutChat https://t.co/yTpJBUFDPB
— Jacob Warwick (@jacobwarwick) October 7, 2015
A1.3) Important to note that you should remain authentic and very personable. Avoid automation when possible to be more genuine. #SproutChat
— Jacob Warwick (@jacobwarwick) October 7, 2015
A1 then do a self audit- Google yourself, have others describe you..know how you come across vs how you think you do #sproutchat
— LUCYrk (@LUCYrk78) October 7, 2015
Align Your Brand Across Networks for More Opportunities
It may take some patience, but strong personal branding will eventually lead to greater opportunities. Once you have decided what you want to be known for—and what you wish to pursue as a result—be sure to clearly convey your objectives to your followers. That means including direct and consistent calls to action in your social pages and profiles, which will help further establish your credibility.
A3: Depends on your goals! A strong brand can take you really far, it’s the difference between landing a customer or not. #sproutchat
— Brian Honigman (@BrianHonigman) October 7, 2015
Do your mentions add up to the brand you were trying to convey? #sproutchat https://t.co/BLghUDSZpS
— Joel Renner (@JoelRRenner) October 7, 2015
A2: You just know. Feedback, introductions, offers come your way if you make the right impression. #sproutchat
— jeff soto (@JS_insidepitch) October 7, 2015
A3. Depends on what your personal goals are. You can get more interactions, clients, sales, leads, friends and haters #sproutchat
— Chris Desadoy (@EliteYouTubePro) October 7, 2015
Take Advantage of Tools to Cultivate a Strong Identity
We’re all busy professionals trying to maintain many social profiles across multiple networks. That can be challenging to say the least. Thankfully, there are several tools and hacks available to make your work more manageable. This will help you strike the right balance between being effective in your job and building a personal brand that will sustain you throughout your career.
A5: Mastering native apps on the web and on mobile is crucial. Social scheduling tools have helped me scale overtime. #SproutChat
— Jacob Warwick (@jacobwarwick) October 7, 2015
A5.1: @Canva @photoshop 4 design; @wordpress @godaddy 4 websites; @themeforest & @copyblogger 4 great themes @mailchimp 4 email #SproutChat
— Jacob Warwick (@jacobwarwick) October 7, 2015
A5.3) Don’t forget that networking, conferences, strong business cards, wardrobe, and other offline tools are still relevant! #SproutChat
— Jacob Warwick (@jacobwarwick) October 7, 2015
Consider How Personal Branding Benefits Your Organization
As you and your colleagues grow your personal networks, think about how your connections can be leveraged for the good of your entire organization through employee advocacy. Encourage your team members to become more active and engaged across multiple channels, as you work together to establish yourselves as trusted experts in your field.
A6) Employees with strong personal brands can boost your brand visibility. Their perceived expertise may open more doors for you #SproutChat
— Chad Richards (@chadrichards) October 7, 2015
a6: If brand advocacy is a goal (and when isn’t it?) a strong personal brand brings value. #sproutchat https://t.co/4mX0w1pN7C
— lori wildrick (@loriwildrick) October 7, 2015
A6 The trick for companies is to use those with strong brands as ambassadors/extensions of the marketing team. #sproutchat
— Martin Lieberman (@martinlieberman) October 7, 2015
Join Us
Next week, Aaron Lee from Post Planner will be discussing how to build communities on Twitter. Be sure to join the #SproutChat Facebook community for the reminder on this and other upcoming events.
The post #SproutChat Recap: Tips for Cultivating Your Personal Brand appeared first on Sprout Social.
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