Today's digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer. What's more, they have to possess a balance of critical and creative thinking skills in order to drive measurable success for their company.
That's why I asked 15 members of Young Entrepreneur Council (YEC) what they look for when hiring digital marketers. Their best answers are below.
1. Paid social media advertising expertise
A new digital marketing hire should be well-versed in paid social media advertising, especially through Facebook or a similar social platform that our company uses regularly. They need to be able to understand and implement Facebook analytics and insights, create "lookalike" and custom audiences, experiment and test creative campaign and images, and be secure in their knowledge of the overall social media landscape. There are many budget-saving opportunities within the social media advertising space, so we want to make sure that our digital marketing talent knows the ins and outs of this popular and easy-to-implement marketing space Read more...
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