Thursday 14 July 2016

Facebook's Instant Articles are now on Messenger

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Facebook is expanding its Instant Articles format.

The feature, previously limited to the main Facebook app, is now compatible with the Android version of Messenger and will be on iOS soon. 

Unlike typical links that load in an in-app browser, Instant Articles load within the Facebook (and now Messenger) app instantly and don't direct users to the publisher's website. The social network began experimenting with the feature last year with a limited number of media partners (including Mashable) and has slowly expanded it since.  Read more...

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