Pro-fracking website targets millennials with gifs and memes

Nuanced debate? Scientific discussion? Yawn.

FrackFeed, a pro-fracking website from industry groups and oil and gas companies, is targeting millennials in their native tongues: Memes, quizzes and listicles.

Rihanna, Ron Burgundy, bloated toads and angry groundhogs serve as the backdrop for snarky messages extolling the virtues of hydraulic fracturing for oil and natural gas — without few other details to distract you from kitty gifs.

SEE ALSO: The story behind the star-studded film that schooled Donald Trump on climate change

The website is part of a bigger campaign by North Texans for Natural Gas, an advocacy group that is seeking to drown out the “small but vocal opposition that uses the internet to spread fear and bad information,” according to its website. Read more...

More about Gifs, Memes, Natural Gas, Hydraulic Fracturing, and Fracking

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