Wednesday 25 January 2017

Middle-aged Americans beat millennials in time spent on social media

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Get off Facebook, Dad. No, really, you're spending, like, seven hours a week on there.

It's no exaggeration: Despite the popular belief that millennials are the generation most addicted to their phones, a recent report from Nielsen, the media information and analysis company, found that it is, in fact, Generation X that lavishes the most time on social media pages.

Asked how many hours a week they spend on these networks, 35- to 49-year-olds averaged six hours and 58 minutes. Millennials, defined by the study as those aged 18 to 34, spent 39 fewer minutes per week. (People 50 and over, boomers and above, spent just four hours a week or so e-socializing.)  Read more...

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