Spring is finally upon us and what better way to celebrate the season change than brushing up on our professional skills and connecting with new folks? As social media adapts to the ever changing trends, it’s smart to stay up to date by learning from others in the industry.
This March, we’ll be covering a number of topics ranging from chatbots to customer service to storytelling. Anyone who works in social is able to benefit from the bevy of topics that we’ll be discussing this month.
Wednesday, March 7: Chatbots & Customer Service
As chatbots evolve to better support business’ needs, how can they integrate well into your social strategy? Sprout All Star Elite, Jeff Higgins, joins the chat to talk through the advantages of a thoughtful chatbot strategy. Participants can expect to also walk through how chatbots can elevate a brand’s customer service approach.
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Wednesday, March 14: Data-Driven Storytelling
What role does data play in your social media strategy? Can it go beyond monthly wrap-up reports and help your social strategy? The ability to uncover insights and tell a cohesive story can be a compelling tool in your content development. Michael Brito will join #SproutChat to talk about the importance of data in your social storytelling efforts.
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Wednesday, March 21: Social Media for Diverse Audiences
Marketers are keenly aware that audience is key in developing their social strategies. But what if your social channels communicate to a multitude of audiences? How does this impact your strategy? Sprout All Star Elite, Tim Cigelske, will share how he does just this and highlights how higher education institutions can communicate to various audiences on social media.
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Wednesday, March 28: Creating & Maintaining a Social CRM
For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. This week at #SproutChat we’ll chat about how social media managers can keep track of customers across social channels.
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This post #SproutChat Calendar: Upcoming Topics for March originally appeared on Sprout Social.
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