Instagram reveals the secret sauce powering its algorithm

Instagram is chill with the decision it made two years ago to ditch the chronological feed in favor of an algorithm. The older way of showing you your follow list's shares isn't coming back.

Ever since the change, though, the algorithm has been something of a mystery. Shares surface in your feed without any apparent rhyme or reason, and Instagram has kept quiet on exactly how those under-the-hood decisions are made... until now.

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During a recent media tour at its headquarters in San Francisco, the Facebook-owned company laid out the various factors that are weighed before an Instagram post appears in your personal feed (h/t TechCrunch). It comes down to three primary considerations: Interest, recency, and relationship. Read more...

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