We hate to break it to you, but posting perfectly-edited photos on Instagram during "prime time," writing a few advice pieces on Medium, and posting Gary Vee inspired updates on LinkedIn do not exactly constitute as social media marketing.
Real social marketing involves a deep understanding of the inner workings of different social platforms — whether it be Facebook, Twitter, Instagram, YouTube, or even Reddit — and planning a strategy on how to best amplify your content and connect with people on each channel. It all sounds like tough work, and that's because it is. But the benefits far outweigh the amount of blood and sweat you've put into crafting a brand worthy of a follow. Read more...
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