Before deepfakes and alternative facts, the online world was already telling us fibs. In our series Lies the Internet Told Me, we call 'em all out.
The term "holy grail" has become standard in beauty reviews and in online communities dedicated to skincare. The phrase generally refers to a skincare product so effective that it can singlehandedly transform someone's skin for the better. Sure, other products may lend an assist, but the holy grail — like its Biblical counterpart — is the one with the miraculous powers.
Dozens of beauty articles are dedicated to holy grails: reviews, "top-shelf" profiles, product roundups sourced from Reddit or gleaned from other beauty writers. The same brands and products — Drunk Elephant's Vitamin C serum, Sunday Riley's Good Genes, Glossier's Solution, and CeraVe's Hydrating Face Wash — are praised frequently. Read more...
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