Monday, 21 October 2019

Cult skincare brand Sunday Riley settles with FTC over fake Sephora reviews

Sunday Riley, the cult-favorite skincare brand known for its very expensive lactic acid treatment Good Genes, settled with the FTC this week over allegations that its founder instructed employees to leave fake positive reviews on the Sephora website. 

According to the FTC, employees at the company (including the founder and CEO, for whom the company is named) used fake accounts to post glowing reviews of Sunday Riley products between November 2015 and August 2017. The commission also alleges that after Sephora recognized the IP addresses on the fake reviews and took them down, Riley and other senior managers told employees to disguise their identifies further by using a virtual private network (VPN)Read more...

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