The popular mobile video app TikTok is a gold mine, featuring everything from dancing to angry voicemails, snappy rants, and brilliant sketch comedy. Only problem: You have to wade through a lot of rough lip syncs to get to them.
The app's elusive "For You" page — a never-ending scroll of videos promoted by TikTok — is curated based on what the user watches, likes, and shares. According to TikTok's App Store description, the page will "quickly adapt to your taste" the more you engage with it. The company has never revealed exactly what factors it takes into account for suggesting content, but users have their own theories about how it works. Read more...
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