Thursday 8 October 2020

'Emily in Paris' doesn't understand the first thing about social media. We love it anyway.

'Emily in Paris' doesn't understand the first thing about social media. We love it anyway.

On Friday, Netflix dropped the premiere season of Emily in Paris, a 10-episode romantic comedy series about an American marketing and social media coordinator whose job sends her abroad. The show is a breezy, sexy, silly delight, but it's also the latest TV show to demonstrate absolutely zero understanding of how people use social media. It's hilarious — and completely insane.

The posts

The beginnings of a social media empire.

The beginnings of a social media empire.

Image: netflix

To borrow a burn from the show's own Pierre Cadault (Jean-Christophe Bouvet), Emily's posts are trĂ©s ringarde — basic af. The travel selfies are very much how one would use a small personal social media account — but again, from the outset we're told that Emily is not casual user but someone so versed in this field that she's been given this responsibility at work. Read more...

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