TikTok may be known for its young, viral dance craze-loving user base...but you still have to at least pretend to be 13 years or older to use it.
On Wednesday, TikTok, the viral video app that blew up in popularity during the pandemic, released its first transparency report of 2021. The report covers the first 3 months of the year.
While TikTok has released these reports before, which detail how the company deals with various forms of policy-breaking content, there was a "first" this time around.
"For the first time, we're publishing the number of suspected underage accounts removed as we work to keep the full TikTok experience a place for people 13 and over," TikTok says in the report.
And the number of accounts removed here is certainly eye-opening.
Of the 11,149,514 (yes, that's more than 11 million) accounts removed for breaking the service's community guidelines or terms of service, a whopping 7,263,952 of them were "suspected underage accounts."
And "suspected" should be stressed. There's no way to know exactly how many users under the age of 13 were actually using the service...or still are. These are accounts where users willingly entered their birthdate, identifying themselves as 12 years old or younger when signing up for the service.
That number may be high but, according to TikTok, it makes up less than 1 percent of all registered users. The company also highlighted how users under the age of 12 can sign up for a special curated version of the platform oriented to their age group — a service called TikTok for Younger Users.
While users 13 and over are allowed on the TikTok platform, the company did roll out special settings for those under the age of 18 earlier this year. The default account setting for users between 13 and 15 is set to private, and there are restrictions on who can download their videos and engage with their content. There are similar settings restrictions for users between the ages of 16 and 17 as well.
TikTok users who think they've found a perfect workaround by lying about their age may not be in the clear either. While TikTok hasn't addressed this yet, other social media platforms have before. For example, a few years ago Twitter suspended many users who were legally allowed on the platform at the time, but had put a false birth date when they were underage and set up their account.
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories.
While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage. Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed.
Let’s dive into a little bit more about what these stories are, what platforms you’ll find them on (for now) and some of the best ways you can use this feature.
What are social media stories?
Social media stories started on Snapchat, but have since branched out to nearly every other social media and communication platform. These are quick, typically 10-15 second photo or video clips that give people a slightly different glimpse into a person or business and disappear within 24 hours.
While feeds are carefully curated, social media stories tend to be more spontaneous. For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more.
The biggest defining factor in stories is that they are temporary. On most platforms, they last only 24 hours, although Instagram does give users the option to save certain stories to their highlights reel for users to view again and again. This helps drive the more casual feel of stories, and can also create an element of FOMO.
Now that you know a bit more about what social media stories are, let’s cover the platforms that have now introduced various versions of this feature.
What platforms offer social media stories?
For years, Snapchat was the only platform with this disappearing content feature. Then, in 2016, Instagram incorporated it into their platform. Facebook and Facebook Messenger followed not long after that. And now, we see it in nearly 10 different platforms.
We’ll show you where you can access stories on each of these platforms below.
1. Facebook Stories
As you’ll see, most platforms showcase their stories right at the top of the app so it’s one of the first things you see when you open it on your smartphone. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks.
Even for desktop users, Facebook displays Stories at the top of their feed, but this feature is definitely meant more for mobile use.
You can add a story to Facebook by clicking the plus sign icon on the photo that says Add to Story, or you can create your story in Instagram and connect it to your Facebook Page.
Stories from both businesses and friends appear alongside each other, which means you’re much more likely to reach an audience on Facebook if you regularly use stories rather than only posting content to the feed.
2. Instagram Stories
Instagram Stories appear in small circles at the top of your feed. They’ll disappear once you begin scrolling, but you can easily tap the top of your screen to scroll right back up to view stories.
The first bubbles that appear will always be live videos – if anyone you follow is live – then the rest is a mixture of brand and profile stories, just like Facebook. Additionally, as users scroll through their feed or explore pages, profiles with available stories will have a colorful ring around their profile photo as a call-to-action.
3. Twitter Fleets (Stories)
Twitter’s stories feature, called Twitter Fleets, is relatively new, released in late 2020. This is a way for Twitter users to share quick thoughts that they don’t want on their regular feed via photos, videos or text. (As Twitter’s Fleets creation interface says, “Share a fleeting thought…”)
Fleets are also another way to get your actual tweets in front of more eyes. Just like how users often share their Instagram posts to their stories, you can do the same with Fleets on Twitter. This means your tweet will appear in the feed of some followers via the Twitter algorithm, whereas others might simply find it by watching through the available Fleets.
4. LinkedIn Stories
Even the business networking platform LinkedIn also has their own version of stories available at the top of their apps. While you’re not able to share the content you post on LinkedIn to their stories, this is a unique way to let your business connections get a behind-the-scenes look into your processes and business.
Although Stories content tends to be more candid, make sure that the content you share on LinkedIn stories remains professional. You’re likely not going to be sharing photos while out at happy hour on your LinkedIn the way you might on Facebook or Instagram.
5. Pinterest Stories
Pinterest’s story feature offers another way to share your Pinterest content on this platform, and the different stories stack up at the top of a user’s app. As you can see above, Glitter Guide had two separate stories they shared.
Pinterest stories also differ from other networks because they don’t disappear after 24 hours, and they stay on your profile in story form after you share them.
6. Snapchat Stories
Of course we all know Snapchat the originator of disappearing social media stories. While this format is now widespread, Snapchat did offer the first platform for many brands to experiment with how disappearing content and a more casual approach to content production might work for them on social media. Many publications and influencers have attempted to make something of their Discover pages, but Snapchat marketing can still be a strategy that works depending on your brand.
7. YouTube Stories
YouTube is also rolling out their own stories feature, although it’s currently only available for channels with over 10,000 subscribers. With YouTube Shorts appearing as a rival to TikTok’s short video content it makes sense that the most popular video sharing platform is trying to capitalize on all of the ways creators can share video content and attract audiences.
What to post on social media stories
Now that you know all of your options with publishing social media stories content, it’s time to take a quick look into a few of the types of content that perform well. These seven ideas are great ways to get started on creating social media stories for one or multiple networks, and test out the content that works for your brand.
1. Share behind-the-scenes
Social media stories are the perfect place for sharing the less curated and styled parts of your business’s products and services.
Here’s an example from a local bar sharing a quick video from a staff training day. While their feed showcases professional photos of their food and drinks, this behind-the-scenes clip shows a different side of the restaurant.
Think about what your business can do to share behind-the-scenes photos or videos. This might be showcasing employees or sharing the packaging process of your products.
2. Poll your audience
Many stories platforms have stickers that allow your viewers to interact with your stories. This means it’s a great idea to ask questions or poll your audience to get their direct feedback.
Here’s an example from Grove Collaborative, a company selling sustainable household products, uses one of their highlighted stories to educate their audience and get direct interaction from their audience via the poll sticker for Instagram Stories. Not only can this be a fun way for your viewers to engage with your brand, but you can also use it to get consumer insight on potential product ideas.
3. Link external content
Another great idea is to use your social media stories to send followers to your additional products, services, landing pages, blog posts, lead magnets and more.
While platforms like Instagram require users to meet the 10,000 follower threshold before getting access to add the swipe up link out to external content, Pinterest allows all users to link out to external content. Pinterest is more of a search engine, though, so this makes sense.
As you work towards 10,000 followers on Instagram, start taking advantage of Pinterest and other stories platforms to send traffic to your website, like we see below with Glitter Guide.
4. Share recent social posts
Want to get more traction to your regular social media posts? Share those to your stories so they’re essentially located in two places at once, maximizing reach.
We see Social Media Examiner doing this on Twitter Fleets below, and you can also do this on Facebook and Instagram Stories.
You can also share posts from other users on your stories, which can be a great way to share mentions, user-generated content or partnerships.
5. Showcase products and services
Social media stories are a great place for showcasing products and services in action, or even promoting a flash sale or a daily/weekly special.
Here’s a great example from a taco restaurant on Facebook Stories, sharing a photo and description of a limited time taco.
Create graphics like you see here, or simply share photos or video of the product/service that you’re promoting.
6. Announce company updates
Company launches, announcements or major releases are also perfect content to share on your stories. This type of content gets people excited and wanting to interact with and work with your brand.
Here’s an example from Freddy’s, announcing the opening of a new location. The announcement will show up prominently thanks to the visibility of Stories at the top of feeds, letting fans of the restaurant know and share news about the new location.
7. Repurpose content
Whether you repurpose blog posts into graphics or edit YouTube videos into vertical Stories videos, repurposing content to extend its shelf life and maximize its reach is a great use for your social media stories.
Here, we see graphic design software Visme repurposing a horizontal video and publishing it on Pinterest Stories to reach an entirely new audience.
Make the most of your social media stories
Social media stories should be a major part of your social media content strategy, especially as nearly every major network starts adding them to their sites. The disappearing and casual nature of stories makes them a great venue for experimenting with some formats that are more spontaneous or outside your usual feed content. Start testing the types of content we covered to see how your audience responds and refine your stories strategy across social networks.
What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD).
Unsurprisingly, these sites have more than a few things in common. It’s not just their age or authority either—factors that other sites can’t hope to match. There are plenty of similar qualities that help top sites stand apart from their competitors that you can copy and improve today.
Let’s review five of the most important and surprising factors and explain what you can learn from them and how you can use that to improve your own site.
1. Backlinks Reign Supreme
Let’s get the least surprising commonality out of the way first. The top-ranked sites on Google all have a serious number of backlinks. As we all know, high-quality backlinks almost always mean high rankings.
Research from Backlinko finds the first result on Google has an average of 3.8 times as many backlinks as the rest of the results on the first page.
The big boys have it made when it comes to acquiring more backlinks, too. They continue to get more backlinks over time as a result of their position in Google.
Research by Ahrefs finds that the top three results generate more new referring domains than the rest of the pages on Google. Pages ranked first and second get significantly more new referring domains. Those pages ranking first get between backlinks at a faster rate of between five percent and 14.5 percent per month.
It’s not just a large number of backlinks that are important. They need to be high quality, too. What does a quality backlink look like? It comes from an authoritative domain, is placed within its content, and has topical relevance to your website.
Let’s say you have a car blog. A link from another high-ranking car blog carries more weight and is of higher quality than a link from a major health website because it’s much more relevant to your niche.
You shouldn’t discount internal links, either. The biggest websites (and news outlets in particular) almost always put a lot of effort into making sure every new piece of content links back to several previous posts.
Great internal linking makes it significantly easier for Google to crawl your website and index your information. The easier your site is to crawl, the more likely Google will find and rank your content. They may not have the same power as backlinks, but internal links can still result in higher rankings.
All this is to say that you need to build backlinks in a scalable way if you want your site to compete with the biggest brands in your industry.
2. Provide High-Quality Content
Most top-ranking websites are well known for the quality of their content. Okay, some major sites don’t publish high-quality content all of the time, but every high-ranking site does produce exceptional content, at least some of the time.
Don’t forget, high-quality content doesn’t necessarily mean it’s longer or more detailed than everyone else’s. It might contain unique research that other companies can’t hope to copy. Or it could break a story. Or it could be designed better. Or it could go viral. There are lots of ways to create amazing content.
Doing so matters when it comes to SEO because high-quality content helps boost several ranking factors. It’s a magnet for backlinks, it reduces your bounce rate, and it should result in a higher clickthrough rate (CTR).
The top-ranked sites don’t just rely on the objective quality of their content, though. They also take steps to optimize it to perform better in Google. That means including keywords in header tags, throughout the content, in the page title, and in the URL.
Creating high-quality content isn’t easy, especially when there’s no objective way to determine how good your content is. That’s the job of your users. That being said, there are still steps you can take to make it more likely your users think highly of your content.
The first is to make sure it’s written by an expert. This is a pretty simple task for some top-ranking sites like media outlets. Journalists, by default, are experts on certain topics. However, there’s nothing stopping you from writing about your expertise or hiring expert writers, either.
You could even use a strategy adopted by some health websites, where content is written by a professional writer and then fact-checked by a medical professional. Doing so has the double benefit of having content written by an excellent writer while also being medically accurate.
3. Focus on User Experience
Top-ranking sites on Google put a premium on the user experience and do everything they can to keep customers coming back. This means having a great design, high-quality content as discussed above, an intuitive layout, and a great browsing experience in general. Yes, some of the highest-ranking sites may serve up ads on their pages, but they don’t ruin your browsing experience with them or use intrusive popup ads, either.
A great user experience is one of the reasons these sites are top of Google, after all. Google announced that user experience metrics would be used to rank sites, beginning in 2021. How your site loads, what it looks like, and how users interact with it contribute to your rankings, along with other factors like HTTPS, safe browsing, mobile friendliness, and the presence of interstitials.
Google puts such a big emphasis on your site’s user experience because it aligns with its goal of giving customers the best possible browsing experience. The search giant finds over half (52 percent) of users will be less likely to engage with a brand after a bad mobile experience. So why would it rank you if you have a high bounce rate?
Improving your site’s user experience and aligning it with the experiences provided by the top-ranking sites won’t just improve your rankings; it also makes commercial sense. Ad network Ezoic generated a 186 percent increase in earnings per 1000 visitors by improving the UX of a publisher.
4. Make Sure Your Page Speed Is Competitive
You’ve never had to wait for the New York Times to load, have you? That’s because top-ranking sites know the importance of delivering content as fast as possible. Page load speed has been a ranking factor for desktop searches since 2010, and Google announced it was also a ranking factor for mobile searches back in 2018.
Say it with me: A slower site means lower rankings.
You need to optimize for page speed if you want to mix it with the highest-ranking sites. It’s not so much about getting the edge over your competitors and making your site 0.1 seconds faster, however. It’s about having a site that’s fast enough to not impact the user experience negatively.
Research by Google finds over half (53 percent) of visitors abandon a mobile site if it doesn’t load in three seconds.
If you have a slow site, you won’t just get penalized for a poor load time. You’ll also get penalized for having a high bounce rate as users get fed up with waiting and choose a different site instead.
The easiest way to check your page speed is by using Google’s PageSpeed Insights tool. It will let you know how fast your site is, give it a score out of 100, and suggest improvements.
Have you noticed how some top-ranking sites have several pieces of content that all seem to approach the same topic from a slightly different angle? That’s because they understand the power of user intent and the value Google places on it.
Google wants to serve up the best and most appropriate content for each query. A big part of that is understanding what the user is trying to achieve from their search. Are they trying to learn something? Research a topic? Make a purchase? Google delivers different results for each intent.
For instance, Google shows e-commerce pages where it thinks the user is trying to make a purchase, but it serves up blog articles for information-related queries.
Knowing what type of content Google thinks users want to see is key to becoming a top-ranked site, because you’re much more likely to get ranked if you create content that matches the user intent for each target keyword. This is why so many top-ranking sites have similar content targeting the same topics: to catch every user intent.
It’s not simply a matter of informational vs. commercial, either. There are dozens of types of informative content that users may want to access. In some cases, it’s a listicle. For other queries, a video may be more appropriate.
Taking time to understand the user intent for each keyword or topic you’re targeting can yield serious results. Marketing SaaS CoSchedule saw a 594 percent increase in search traffic when they aligned content with user intent.
Top Ranked Sites: FAQs
What do the top-ranking sites have in common?
They all have a lot of high-quality backlinks, great content, an excellent user experience, a fast-loading website, and content that matches the user’s intent.
Why do the top sites have so many more backlinks?
This is partly because of the quality of content but also due to the fact that they sit at the top of Google. This makes them an easy target for people trying to link to an authoritative source.
How can better content improve my rankings?
Better content can improve your rankings in several ways. High-quality content attracts more backlinks, but Google also rewards in-depth content and results in users spending a long time on the page.
Why does user experience matter?
Google wants to provide the best experience to its users. Part of that means sending them to sites that are easy to browse. It’s why user experience factors are now ranking factors.
Google the keyword you want to rank for and look at the pages that appear in the results. If all of the content has the same format, that’s the type of content you should create.
Conclusion: What You Can Learn From the Top Ranked Sites
You can’t turn your website into a top-ranking site overnight. However, you can learn a lot from them and implement tactics they use to improve your site’s Google ranking. There are more than a few things they do in common, as you’ve learned.
Make sure you have a scalable system for generating backlinks, create high-quality content, focus on the user experience, ensure your site loads fast, and consider user intent when you create content.
Do these five things, and you could be well on your way to having a top-ranked site in the future.
What are you going to work on first?
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When you hear the word evangelism, religious connotations might spring to mind, but in modern times, it can extend to other areas. Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show.
Businesses can also have evangelists, and they take the form of extremely loyal customers. These people typically buy specific products from one brand and never venture to their competitors. They use their satisfaction with a particular business as a means to convert others into becoming loyal fans as well.
Brand evangelists are also excellent sources of marketing. Seventy-one percent of consumers saysocial media posts by friends or people that they know influence their purchasing decisions, according to research conducted by The Harris Poll on behalf of Sprout Social. People prefer to rely on recommendations from people in their circles, or who they feel might be unbiased and trustworthy.
Additionally,Upland Software foundthat “each evangelist, on average, produces about three new customers. So, if you’re able to build up a following of 100 brand evangelists, you could easily be looking at 300 new customers.”
Beyond being loyal customers, evangelists are early adopters of your products and services and are happy to provide feedback. They’ll look for ways to promote your brand online, becoming an unofficial member of your sales force by way of review sites, social media posts, blog comments and word of mouth. Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider.
So how do you transform your customers into evangelists for your brand? It starts with your business being authentic and truly caring about its audience. The more you make your customers the hero in your story and look for opportunities to highlight and reward them, the stronger the connection and growth of your network. When your customers succeed, you succeed.
There are a variety of methods you can employ to delight your customers and turn them into evangelists. The following list outlines a few of these options, but if you want to develop a full digital strategy, HubSpot’s newDigital Marketing Certification Coursemay be the answer for you.
1. Become a social media detective
Everything begins with understanding your customers. This means understanding their demographic information, what they stand for, and what they like to see from the businesses they purchase from. You can glean a lot of information from industry reports, purchase histories, and call center conversations but there is a lot more you can learn simply by listening to and talking with your customers on social media.
Start by asking probing questions that help you learn more about your audience and keep the conversation going. Here’s an example of this in action:
As you can see, the post has some decent engagement and a number of retweets. There are also about 25-30 replies, but the HubSpot social team doesn’t just leave it there, they ask another question to find out more about her preferences.
These types of questions engage more than one person, and even though HubSpot only responded to Nthabiseng here, all the people that saw the Tweet feel an affinity because HubSpot ispart of the conversation.
Keep in mind, however, that social media can be like the wild west. People are accustomed to sharing candid feedback, honest opinions, and unfiltered ideas, with varying levels of emotions. Be there to respond with an open heart and mind. Take the time to listen to them and respond accordingly. Your goal is to create meaningful conversations.
When you ask these types of questions, keep track of which receive the most engagement, and how people respond to different types of messaging. Think of each of your social channels as a party that you’re hosting. Your goal is to provide attention to each person to make sure they’re enjoying their experience. It can take time in the beginning, but making an effort to create an engagement strategy for specific conversations will help you build brand loyalty and start the wheels turning on the road to building brand evangelists.
2. Create a personality for your brand and stick to it
There are a few brands who really do this well. The Motley Foolknows their audience wants sound advice. Notice there isn’t a single meme or image used. Their language, however, isn’t stuffy. It’s clear and accessible, even for someone who might not have financial smarts.
On the flip side, eSports energy drink brand,GFuel, understands its mostly young, male audience perfectly, serving up irreverence and fun at the same time.
The Motley Fool and GFuel posts are wonderful examples of brands understanding their audience and serving up content that resonates with their fans. But there is another aspect of aligning with customer interests that has come to the forefront in the last couple of years–that of taking a stance on social, civic, health and environmental issues.
Consumers are becoming increasingly aware of the values and beliefs of businesses when making purchasing decisions. In fact, 71% prefer to buy from companies that are aligned with their values. These days, brands that don’t actively tackle social issues in their brand marketing run the risk of facing public backlash, or at a minimum appearing out of touch.
It also means you need to understand your customers, and understand the risks and advantages of deciding to take a stance. And when you do, they need to align to your company’s values.
Digital creative software company, Canva, regularly tackles social issues in their posts, such as in this one about sustainable printing.
We can all play a part in creating a greener future for all. This #EarthDay, we'd like to present our sustainable…
They understand who their audience is–digital creators. And when announcing a print solution, they knew they couldn’t ignore the environmental impact. So they created a campaign that highlights what they are doing to make their print solution sustainable, in part by planting trees.
Remember to be authentic in everything that you do. In a world of automated responses, people crave 1:1 connections. But you also have to believe what you are posting. Your audience will see right through you if you can’t carry the weight of your words. It’s not just about saying what your customers want to hear. It’s also about being true to your brand and attracting the right customers.
Chobani’s motto is to bring better food to more people, which they literally tell you in this TikTok video, which shows you exactly how they do that. It’s interesting, it’s fun, playful, and you get to see real people who work for the company doing their job.
Target is very responsive to their audience, joking with them, resharing user generated content, asking questions, and generally showing how much they appreciate the people that buy from them.
This type of engagement takes commitment, but the rewards of loyalty and brand love are worth the results. Eighty percent of consumers expect brands and companies that have a social media presence to interact with their customers in meaningful ways, a truth that Target appreciates.
6. Curate and post follower content
Another great way to build brand loyalty is to make your audience the heroes of your story. When you highlight their content, it encourages them to create more and to share it with their followers. Even better, it may inspire their networks to do the same.
It’s possible customers already post stories with images or video highlighting your products or services. If they don’t, experiment with sweepstakes and giveaways to reward people for their content. However, when offering an incentive, try and connect it to your brand. Giving away an iPad might get you content, but giving away a product or service will also help you identify brand evangelist transformations in progress.
How is studying going for you this semester? We bet you'd enjoy it so much more with a Sharpie S-Gel in your hand 😉 #midterms#collegemidterms
While some customers may feel satisfied just by knowing that their friends and family are also enjoying your products, most want to be recognized for being loyal customers. Developing a loyalty program that rewards customers for spreading the word about your brand can be a cost-effective way to reach a much larger audience.
The great thing about this is that you don’t have to start in social media, but can develop programs that give your audience a way to use their channels to tell others. A great example of this can be found in theMorning Brew,Marketing Brew, andSidekicknewsletters (and why yes, those are referral links). Their program rewards subscribers with swag and special events for sharing their (highly recommended) newsletters.
With the right incentives, customers are more likely to return and continue to purchase products to reach different loyalty tiers. Those who continue to buy, share and earn rewards are most likely to become brand evangelists.
Direct engagement is the key to developing brand evangelists
When customers feel like they are cared for and listened to, they become loyal. This is also true when they witness similar interactions the business has with other customers, whether in online social media communities, through helpful customer service representatives or customer loyalty programs. And when this is ongoing, it further strengthens affinity.
It’s worth taking the time to learn more about your customers and to develop an experience that meets their needs, celebrates them and rewards their engagement, because that’s how you build brand evangelists.
Facebook is taking on Substack and other newsletter platforms with its own, free tool called Bulletin.
Announced by Facebook CEO Mark Zuckerberg via Facebook's Live Audio Rooms on Tuesday, Bulletin is a set of publishing and subscription tools aimed at independent writers in the U.S.
Bulletin offers each user their own standalone website with a customizable name, logo and color palette, and tools enabling them to embed media into their posts and style them as they please. On the distribution side, the most interesting bit is integration with Facebook Pages, and the fact that the work Bulletin writers do will be eligible for distribution in Facebook News.
"The goal here across the company is to support people making a living doing creative work," Zuckerberg said in the audio call announcing the news. "We're trying to elevate and support those writers and creators who are already producing high-quality work...[I think Bulletin] can be another great tool for writers and creators to have in their toolbox," he said.
The look and feel of Bulletin is similar to Substack and Twitter-owned Revue, both popular platforms that lets anyone start a paid newsletter. But unlike Substack and Revue, which take a small cut from subscriptions, Facebook won't take any revenue cut from Bulletin writers.
Handing over your precious content to Facebook and its massive ecosystem of services can be a scary proposition. But Facebook claims that writers can choose to move to different platforms in the future, and they're going to own both their content and the subscriber lists.
You cannot currently sign up as a writer for Bulletin, but Facebook says it plans to add more users in the "coming weeks."
