Tuesday, 1 December 2015

On Tuesday, your Snapchat posts can help raise money to fight AIDS

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It feels good to put a cause-supporting filter on a social media post, but wouldn't it be nice if those little tokens of support actually counted in real money?

Tuesday, Dec. 1, is World AIDS Day, and Snapchat and the Bill and Melinda Gates Foundation have teamed up to donate up to $3 million to (RED), a nonprofit group that battles AIDS.

To participate, use one of the three special "World AIDS Day" geofilters on a Snapchat post Tuesday, and the foundation will donate $3, for a total of $3 million

Furthermore, the Foundation will donate an additional $1 million if a (RED) YouTube video starring Scarlett Johansson, Barry Manilow & Jimmy Kimmel (below) is shared more than 330,000 times Read more...

More about Bill And Melinda Gates Foundation, Social Media, and Snapchat


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