By now, most digital-savvy startups are not only popping up on Pinterest and Facebook, but also on Snapchat and Instagram. Visual and video-driven storytelling give startups a tremendous opportunity to reach new (and younger) customers. But how can entrepreneurs take full advantage of the live video platform, Periscope?
To find out, I asked 13 entrepreneurs from Young Entrepreneur Council (YEC) what strategies are most beneficial for companies using the popular social app. Their best answers are below. Read more...
1. Gain investor interest
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