Establishing a presence for your business on social media platforms is unquestionably essential as far as modern marketing strategies go. But with algorithms and public perceptions both changing constantly, deciding which platforms to use (and how to best use them) is a dilemma that can frustrate even the most experienced marketing pros.
For example: Does Pinterest matter anymore? Is Instagram's algorithm out to get you? Should you sign your business up for TikTok, that music video app being billed as the new Vine?
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