Call it the social media generation's version of a pilgrimage.
Hashtags and geotagging mean anyone can follow their favourite Instagrammer to even the most remote and most specific locations, tempted by their deliberately styled "un-style" and flawless tans.
Take Lauren Bullen, proprietor of the Instagram handle @gypsea_lust and at last count more than 825,000 followers. In mid-November, she accused one @diana_alexa of copying her travel photos down to juice stand and swimwear selection.
Many cried hoax on the whole situation, and Bullen has declined to talk further about the incident, even deleting the original post on her website. Read more...
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