How do you appeal to a growing generation of workforce that increasingly defies traditional norms and turns to internet for nearly all its needs? PepsiCo India recently went out of its way to find out.
PepsiCo India this month ended its 'Change the Game' campaign through which it aimed to tap on social media to crowdsource some ideas from millennials, get them engaged, and also identify people they would want to hire.
"Millennials are looking into their smartphones. They are interacting digitally, everything they do happens through this platform," Suchitra Rajendra, Vice President-HR, PepsiCo India told Mashable India. Read more...
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