ELLE's new video challenging gender stereotypes is going viral for all the right reasons

Gender inequality has been a subject of much debate and discourse in India. While the country's popular arts and entertainment tend to reinforce gender stereotypes, some socially-conscious advertising of late has managed to break the clutter. 

SEE ALSO: Girls are affected by stereotypes by age 6, new study shows

One such example is the #UnGender series by ELLE India. 

In partnership with WEvolve, a global campaign that brings men and women together to address gender inequality using art and media, it has released a video that subtly captures the daily struggles of Indian women in a gender-unequal society. Read more...

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