Minneapolis, Minn. approved a unique program on Friday.
The city will pay social media influencers to spread “approved messages” during the trials of the police officers charged with killing George Floyd.
The Minneapolis City Council passed the program, “contracts with community organizations for public safety and engagement services,” with the intent of curbing misinformation around the cases. It includes partnerships with local media institutions and outreach with community groups as well.
The social media influencer portion of the program is described as “paid partnerships with community members who are considered trusted messengers and have large social media presence to share City generated and approved messages.” Read more...
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