As Snapchat has expanded and added new features over the year, it has steadily climbed the ranks of social media titans. In fact, it's now more popular among its core demographic — teens — than Twitter, Facebook and now even Instagram.
The Piper Jaffray study "Taking Stock With Teens" polled about 6,500 U.S. teens to see what they felt was the most important social network, and Snapchat took 28% of votesInstagram came in close-second with 27%, followed by Twitter and Facebook.
The "Taking Stock With Teens" survey, which is done semi-annually, shows Snapchat's rise over the past year. In the spring 2015 survey, Instagram was the top social network, with Snapchat coming in fourth behind Twitter and Facebook. In the fall, Snapchat edged out Facebook for third. Read more...
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