A decent chunk of Twitter's early success came from its adoption by major celebrities as a way to speak directly to their fans — with the occasional chance for those fans to speak back.
Now, Twitter is putting a bit more of a barrier between celebrities and the average user.
Twitter has launched a new app — Engage — that offers people with big following a way to more easily handle their accounts.
It also provides a tool for these Twitter celebs to see only the important people that respond to them — let's call it a plebe filter.
"Twitter Engage surfaces the most important follows and @mentions from influencers and loyal fans, providing an effortless way to stay plugged into Twitter," the company wrote in a blog post announcing Engage. Read more...
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