Instagram is rolling out its tool to filter offensive comments to all users

As predicted, Instagram is rolling out a comment filter to all Instagram users.

While the disappearance of literally thousands of snake emoji from Taylor Swift's Instagram account prompted speculation about such a tool in July, the social media company is now offering comment moderation to everyone via a customizable keyword filter. 

In addition to existing options that let users block accounts, report content or choose to have a private profile, Instagram hopes the tool will help keep Instagram a positive place and let users choose what's acceptable.

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