You scratch my back and I'll scratch yours. That's the vibe in Instagram "pods" — the secret communities trying to fight the platform's algorithmic timeline, one like at a time.
In June 2016, Instagram began rolling out its new algorithmic timeline which changed the order of posts in people's feeds, favouring popular posts over chronology. Faced with this new algorithmic challenge, Instagram bloggers have been complaining that it's becoming harder to gain followers organically. So, they're fighting back. In pod-form
According to Instagram blogger Meggan, who runs the account @CardiganJezebel, a pod is "essentially a group message on Instagram". Members of the group follow each other, and constantly like and comment on one another's posts to keep pod members' posts showing up in other people's timelines. Read more...
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