Thursday 6 April 2017

Twitter goes Lite for developing markets

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Twitter is looking at developing regions again as it struggles to find new users elsewhere, and it's taking a page out of the playbooks of its rivals for inspiration. 

The San Francisco-based company today announced Twitter Lite, a stripped down web version of the company's flagship service that works on slow networks (2G, to be precise).

"Twitter Lite offers a data friendly user experience," said Maya Hari, ‎Managing Director Asia Pacific@Twitter & Board advisor in Data & Commerce at a media event in New Delhi. 

Twitter Lite, available through the mobile website, supports 42 languages (six of which are Indian). "It's a great proud moment for us," she said. The web app is now available in India, and will soon be launched in Indonesia and other developing regions.  Read more...

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