Durex is launching jeans and people are majorly amused

Condom manufacturer Durex stirred up the Indian web this morning with a tweet announcing its entry into a new product category — denim jeans.

Yes, you read that right. #DurexJeans is now a thing. 

SEE ALSO: Durex App Promises Discreet Condom Delivery on Demand

The jeans launch later this week and are being endorsed by Durex India's brand ambassador — popular Bollywood actor Ranveer Singh.

And he gets to try the first pair, as the teaser revealed.

We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our speciality! #DurexJeans http://pic.twitter.com/5UpIJFVBfw

— Durex India (@DurexIndia) March 22, 2017 Read more...

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