Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. So what are norms for arguably the most social professionals, social media marketers and community managers? In addition to following best practices for connecting, what are the best ways to keep track of all those connections?
In this #SproutChat, networking guru and Sprout All Star Amelia Tran joined us to share etiquette tips, best practices for transitioning an offline relationship online and how to keep in touch with valuable connections.
Networking on Social Should Be Approached With an Open Mind
In the same way you would approach networking in person, approach forming relationships online with a genuine attitude and open mind. Take advantage of the open nature of social networks and do your research to find connections that could be mutually beneficial. Mimic the nature of the social channel, i.e.: more casual with Twitter, more formal with LinkedIn.
A1. No need to 2nd guess what you're saying!! Be less formal & be more social. #SproutChat http://pic.twitter.com/J52yZWaDRJ
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A1: The same way I do IRL; be genuine and avoid sounding salesy. #SproutChat http://pic.twitter.com/x8fJ6TJ7Dh
— Mallie Rust (@malliefe2o3) March 15, 2017
A1 Networking is the essence of social media. Rather than cast a net, build quality by meeting & following one person at a time. #SproutChat
— Jim Katzaman (@JKatzaman) March 15, 2017
A1: I try to keep the same attitude I cultivate while networking offline 🖐#SproutChat http://pic.twitter.com/2Nb79zwLlk
— @AndreaTorti90 (@andreatorti90) March 15, 2017
A1: I need to put my best self out on Twitter & LinkedIn. You need to show personality while being professional and respectful. #sproutchat
— Breonna Bergstrom (@bmbergstrom161) March 15, 2017
A1 – Start by following people who are experts in the field you're in, and then see who they interact with. #SproutChat
— Rebel.com (@rebeldotcom) March 15, 2017
A1) Participate in chats; share others' tweets, articles, etc.; ask questions; tag (judiciously). #SproutChat https://t.co/46VSU5qgEb
— Jeremy Bond (@JeremyDBond) March 15, 2017
Find the Best Social Network to Connect With Your Industry
Twitter’s openness is attractive to many social media professionals. It’s the most accessible and affords quick connections at scale. Research Twitter chats and add these events to your calendar. Chats are a great place to engage and meet other professionals, learn and grow your following.
A2. Reunited with my Junior High friend @rizzotweets at #SMSsummit + started a love story at #SMSsummit 🙂 #SproutChat cc: @iRyanPena
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A3. Twitter 🍸Pt 2. I'm able to search for people I wanna get to know much easier through chats / conference hashtags! #SproutChat
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A3: I love @twitter to do influencer outreach and @instagram (https://t.co/K78jqrGHDa) to post my travel photos. #sproutchat
— Val Vesa (@adspedia) March 15, 2017
A3 – Twitter. Honestly, it's the most effective. It's far easier to connect with people here. #SproutChat https://t.co/Zkio4DUWql
— Rebel.com (@rebeldotcom) March 15, 2017
A3 I also utilize online communities #sproutchat
— Toby Metcalf (@Toby_Metcalf) March 15, 2017
A3 Twitter seems more expansive and explosive for networking. Facebook seems more gentile, but it's where old friends are. #SproutChat
— Jim Katzaman (@JKatzaman) March 15, 2017
Bridge from Online to In-person Professionally
If you’re lucky enough to be close to social connections geographically, an in-person meet up is inevitable. Ensure you’re both on the same page for what you want to accomplish from meeting. Be sure to utilize that social media connection you already have established and follow up post meeting too.
A4. Meeting up at conferences (*the best*), or after a couple of tweet exchanges & a mutual feel; plan a ☕️ or🍸 meetup if local. #SproutChat https://t.co/QHizcKRLef
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A4. One other way to bridge social to IRL is by inviting your new friend to a local event! You'll meet each other + others! #sproutchat http://pic.twitter.com/kRsbhiTP0T
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A4: Arrange to meet up at events/conferences you're both attending. It's a low-pressure way to establish an IRL connection #sproutchat
— Mallie Rust (@malliefe2o3) March 15, 2017
A4: If you hit it off, suggest catching up over coffee. If the relationship is mutually beneficial, they'll probably say yes. #SproutChat
— Express Writers (@ExpWriters) March 15, 2017
@SproutSocial A4: Attend an event the person is attending/speaking at or if youve chatted awhile, invite them to meet for coffee #sproutchat
— Rachel Voorhees (@rachvoo) March 15, 2017
@SproutSocial A4: Have specific in-person topics prepared and meet somewhere easy to get to. Bad travel can spell bad meetings. #SproutChat
— Ryan Black (@Rtblack09) March 15, 2017
Use Tools to Keep Track of Connections & Get the Most Value
Dunbar’s Number theorizes people can only maintain 150 social connections. With social networks, that number is often much bigger, so keeping track of the relationships you’ve built can be a challenge. Take advantage of functionality on the social network itself, or invest time in tools like Evernote or Sprout Social to take notes on conversations, remember their birthday or keep track of email or phone number.
A6. Of course, @SproutSocial! I love being able to pin follow-ups for certain convos. #SproutChat https://t.co/nxGzNBjSR1
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A6: I do like the lists on Twitter and Facebook, but the UI isn't as agile as I would like. Aka: they collect digital dust. #sproutchat
— Tiffany Collins (@tmonetcollins) March 15, 2017
A6: @evernote is awesome for documenting targets and catching up with them later over social or @SlackHQ #SproutChat
— Venture Icon Media (@VentureIcon) March 15, 2017
A6 Twitter lists are good professionally and for casual interests. My Social Media Experts list includes chat moderators. #SproutChat
— Jim Katzaman (@JKatzaman) March 15, 2017
A6: I use twitter lists, keep notes in Evernote for when it's a conference and sometimes a CRM #SproutChat
— Brandie McCallum (@lttlewys) March 15, 2017
A6. @Twitter Lists, @evernote Notebooks, Sometimes Even The Old Fashioned Way..#SproutChat http://pic.twitter.com/yu0mY635Gq
— ✨Eloquent Content✨ (@eloquentcontent) March 15, 2017
A6. Lists don't seem to work for me. Plus you hit a point with connections where you can't keep up and it becomes "hit & miss" #sproutchat
— Troy Sandidge (@findTroy) March 15, 2017
Join us next week, Wednesday, March 22 with special guest BrandExtract to discuss Creating Shareable Content. Discuss social media marketing topics with the community in our Facebook group in the meantime.
This post #SproutChat Recap: Networking on Social originally appeared on Sprout Social.
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